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What is Buy It Now about?
JB Smoove hosts a business competition where entrepreneurs get 90 seconds to pitch their product to an audience of potential customers: The 100. If The 100 like the product and price, then the entrepreneurs go to a panel of Amazon executives and celebrity entrepreneurs. The panel selects which products join Amazon’s exclusive Buy It Now Store and award one entrepreneur $20,000 each episode.
Latest episode
S1 · Episode 13 — The Panel Find Their Haven in the Woods · 2024-12-11
Host JB Smoove welcomes Goop founder and Oscar winner Gwyneth Paltrow, Ring Doorbell creator Jamie Siminoff, and Amazon executive Michelle Rothman to hear pitches from 4 entrepreneurs. An uplifting way to camp, an earth-friendly beverage accessory, a splash-proof toilet tool, and a portable comfort accessory compete for a spot in Amazon’s exclusive Buy It Now Store and the chance to win $20,000.
- Genres
- Reality
- First aired
- 2024-10-30
- Rating
- ★ 1.0 / 10
Top cast
- JB Smoove Self - Host
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